Saturday, November 20, 2010
Google Instant Preview is on and giving good response in search industry. It is well known that it was made live on Nov 8th and there was high search trend on Nov 8th and Nov 9th. Google also had restricted pron sites from google instant preview.
Friday, July 31, 2009
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Thursday, June 4, 2009
Friday, April 24, 2009
2. Have an Offer. Your landing page only needs to convince the visitor to sign up for a free offer; it doesn't need to sell your company.
3. Remove The Site Navigation. Simpler pages usually work better for lead generation.
4. Use Graphics Wisely. Graphics are main thing that draws the eye — the right one can work wonders, the wrong one can distract from your conversion.
5. Make Your Content Scan-able. People don't read landing pages, they scan them.
6. Only Ask What You Really Need. Simple forms convert better, and you can always collect more during your lead nurturing process.
7. Capture Implicit Information. Use hidden fields and click paths to capture additional information about your leads.
8. Have Reasons to Give Valid Info. Don’t just give the offer to the prospect, email it to them — this ensures you get a valid email address.
9. Say Thank You. The confirmation page is a great opportunity to deepen the relationship by making another offer or asking more information.
10. Test… But Don't Over Test. Testing is a great way to optimize your pages, but don't over-test — A-B testing works great and most B2B companies don't have the volumes to support more sophisticated techniques like multivariate testing.
Some good Ebooks on Landing Pages are:
2008 Landing Pages Handbook from Marketing Sherpa
Don't Make Me Think! A Common Sense Approach to Web Usability by Steve Krug.
Tuesday, January 13, 2009
Physicist Alex Wissner-Gross says that performing two Google searches uses up as much energy as boiling the kettle for a cup of teaJonathan Leake and Richard Woods
Performing two Google searches from a desktop computer can generate about the same amount of carbon dioxide as boiling a kettle for a cup of tea, according to new research.
While millions of people tap into Google without considering the environment, a typical search generates about 7g of CO2 Boiling a kettle generates about 15g. “Google operates huge data centres around the world that consume a great deal of power,” said Alex Wissner-Gross, a
Google is secretive about its energy consumption and carbon footprint. It also refuses to divulge the locations of its data centres. However, with more than 200m internet searches estimated globally daily, the electricity consumption and greenhouse gas emissions caused by computers and the internet is provoking concern. A recent report by Gartner, the industry analysts, said the global IT industry generated as much greenhouse gas as the world’s airlines - about 2% of global CO2 emissions. “Data centres are among the most energy-intensive facilities imaginable,” said Evan Mills, a scientist at the Lawrence Berkeley National Laboratory in
Though Google says it is in the forefront of green computing, its search engine generates high levels of CO2 because of the way it operates. When you type in a Google search for, say, “energy saving tips”, your request doesn’t go to just one server. It goes to several competing against each other.
It may even be sent to servers thousands of miles apart. Google’s infrastructure sends you data from whichever produces the answer fastest. The system minimises delays but raises energy consumption. Google has servers in the
Wissner-Gross has submitted his research for publication by the US Institute of Electrical and Electronics Engineers and has also set up a website www.CO2stats.
Google said: “We are among the most efficient of all internet search providers.”
Wissner-Gross has also calculated the CO2 emissions caused by individual use of the internet. His research indicates that viewing a simple web page generates about 0.02g of CO2 per second. This rises tenfold to about 0.2g of CO2 a second when viewing a website with complex images, animations or videos.
A separate estimate from John Buckley, managing director of carbonfootprint.
Nicholas Carr, author of The Big Switch, Rewiring the World, has calculated that maintaining a character (known as an avatar) in the Second Life virtual reality game, requires 1,752 kilowatt hours of electricity per year. That is almost as much used by the average Brazilian.
“It’s not an unreasonable comparison,” said Liam Newcombe, an expert on data centres at the British Computer Society. “It tells us how much energy westerners use on entertainment versus the energy poverty in some countries.”
Though energy consumption by computers is growing - and the rate of growth is increasing - Newcombe argues that what matters most is the type of usage.
If your internet use is in place of more energy-intensive activities, such as driving your car to the shops, that’s good. But if it is adding activities and energy consumption that would not otherwise happen, that may pose problems.
Newcombe cites Second Life and Twitter, a rapidly growing website whose 3m users post millions of messages a month. Last week Stephen Fry, the TV presenter, was posting “tweets” from
Jonathan Ross was Twittering even more, with posts such as “Am going to muck out the pigs. It will be cold, but I’m not the type to go on about it” and “Am now back indoors and have put on fleecy tracksuit and two pairs of socks”. Ross also made various “tweets” trying to ascertain whether Jeremy Clarkson was a Twitter user or not. Yesterday the Top Gear presenter cleared up the matter, saying: “I am not a twit. And Jonathan Ross is.”
Such internet phenomena are not simply fun and hot air, Newcombe warns: the boom in such services has a carbon cost.